STRAX, the mobile accessories specialist, has acquired all outstanding shares of Racing Shield AB with the main asset being the fashiontech accessories brand Richmond & Finch.
Richmond & Finch offers smartphone cases with a high level of fashionable designs coupled with impact protection and targets consumers through both offline and online sales channels. The business model is a very good match to the unparalleled retail and online distribution reach of the STRAX group.
Richmond & Finch is expected to reach sales of approximately MSEK 45 in 2019 and the acquisition, following the successful earnout-structure STRAX has used in the past, is effective as of December 1, 2019.
“Richmond & Finch was founded in 2014 and we have managed to establish a strong foundation for the brand in the Nordic countries as well as several markets in Europe and Asia. To reach the next level we identified the need for a new investor, or alternatively sell the company. With further exploration it became the latter and the possibility to be acquired by STRAX, one of the strongest industry experts, was immediately recognized to be the best option for the brand. With STRAX industry knowledge, backend support and broad distribution Richmond & Finch will get the chance to reach its full potential” says Mats Wikström, CEO & founder of Richmond & Finch.
“STRAX has proven to be strong at developing and growing mobile accessories brands such as Gear4, a brand we took from less than a million euros in sales in 2015 to 35 million euros when we divested in late 2018. Richmond & Finch is a strong fashion accessories brand with high level of design, impact protection and quality that we believe will provide an excellent opportunity to develop further within the core competence of the STRAX group. Furthermore, the timing is right, since Richmond & Finch overall product positioning highly complements the current brand offering from STRAX. We are excited to take the brand to the next level and add yet another substantial asset to the STRAX own brand portfolio” says Gudmundur Palmason, CEO STRAX group.