Diesel has used “For Successful Living” as a slogan for the brand’s DNA from the very start. Through a long and storied history of strong, ironic, and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.
Diesel has over 5,000 points of sale worldwide with over 400 monobrand stores, 37 of those in the US. Diesel will launch a new line of tech accessories in collaboration with Telecom Lifestyle Fashion (TLF), the licensing specialist owned by STRAX, in 2020.