STRAX Distribution

A leading value-added distributor of mobile accessories, STRAX has been active in the European market since 2005, following an acquisition in Germany. Since then, we have extended our reach to include all major European regions, with offices and local sales staff in Germany, the Alps (Switzerland, Lichtenstein and Austria), France, Poland, Benelux, the UK and Ireland as well as in the Nordics (Sweden and Norway).

Thanks to our central European HQ and logistics center in Troisdorf, Germany, and over 130 employees located in key areas, we have the capacity to deliver swift pan-European fulfillment as well as regional, customer-specific solutions and services. We generate over €75M in annual sales and work with leading telcos, mass merchants, consumer-electronics retailers, Apple Premium Retailers (APRs) and other specialist retailers, both offline and online.

By continuously expanding our portfolio of own and licensed brands, while partnering with other top brands, we are able to cover all mobile-accessories categories and promptly diversify in response to market changes, trends and customer needs.

Our value-added, full-service distribution offering is tailored to the specific needs of each customer and includes portfolio and supply management. At a POS level, we provide solutions ranging from inter-shop distribution, rack jobbing and product visualization to campaign management, private-label packaging and sales-staff incentivizing.

Our bespoke STRAX software automatizes supply-management and logistics procedures increasing speed and efficiency, aligning supply with demand, reducing capital lockup and generally delivering a faster ROI for our customers and partners.

The combination of long-standing experience in the mobile-accessories industry as well as telco knowhow with regional presence and dedicated local staff makes us the go-to partner for market-leading distribution solutions across Europe.