Reacting to opportunities in the mobile and connected-technology market, the STRAX proprietary brands design and manufacture affordable, state-of-the-art products.

S/X Innovation

SX Innovation is a new division at STRAX focused on incubating new brand ideas. We have all the resources to take brands from idea to best-seller, and have developed methodologies to create truly profitable, sustainable businesses.

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Licensed Brands

Well-known brands work with STRAX to reliably deliver their widely recognised names onto easily accessible, excellent quality and value-for-the-money products.


A leading value-added distributor of mobile accessories, STRAX has been active in the European market since 2005, following an acquisition in Germany. Since then, we have extended our reach to include all major European regions, with offices and local sales staff in Germany, the Alps (Switzerland, Lichtenstein and Austria), France, Poland, Benelux, the UK and Ireland as well as in the Nordics (Sweden and Norway).

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