Vision & Strategy

Developing and growing brands through an omnichannel approach, we operate two complementary businesses: Own brands, licensed brands and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory bands. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online.

Business Model

History

Founded in USA and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

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Management

Ingvi T. Tomasson Director Founder E-mail
Gudmundur Palmason Chief Executive Officer E-mail
Johan Heijbel Chief Financial Officer E-mail
Frank Hackmann Head of European Distribution E-mail
Alap Shah Chief Operations Officer E-mail
Simon Neave Global Sales Director E-mail
Marcus Barnden Digital Transformation & eCommerce Director E-mail

Corporate Behaviour

The STRAX Code of Conduct is based on the ten principles provided by the United Nations (UN) Global Compact and supports the Universal Declaration of Human Rights by the United Nations and the International Labour Organization’s Declaration on Fundamental Principles and Rights at Work. It is complemented by STRAX Anti-Bribery Policy, STRAX Code of Conduct for Suppliers, rules of corporate governance and other relevant policies.

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Organisation Chart

Careers with STRAX

If you are interested in working in mobile accessories or the health & wellness industry, STRAX is an international leader with offices across the globe – and is therefore a great place to start.

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