PRODUCT DEVELOPMENT Working with our partners to design and develop new innovations

STRAX works with customers and partners to design, develop and manufacture products. Our team of product design specialists will work with you to understand the opportunity, and develop and deliver exactly the accessory that is needed on time; crucial in a rapidly evolving market.

  • Award-winning product design and development team
  • Effective management of manufacturing relationships
  • Ensures first-to-market advantage
  • Quality assurance and inspection


In addition we offer sophisticated product intelligence and go to market data with RangeLens, a tool to provide feedback on your new designs before you launch from a large online reviewer base. We can also support you with MeTA (Multiple eTrade Application), a solution ranking highly amongst Europe’s market leaders, serving as a B2B solution at POS, but also as a B2C solution for consumers to shop online.

marketing services Helping you to market products and drive revenues

Our add-on marketing services support our partners and customers when promoting products in-store and through the channel. Our in-house team of marketing experts are adept in multiple marketing methodologies suited to the mobile and connected accessories marketplace and are able to support you with a range of materials: from print to digital to event and press. Just a few examples include:

  • Product videos
  • Engaging with the press
  • Catalogues
  • Newsletters
  • Banners
  • Sponsorship
  • Events and fairs
  • Point of sale
  • Packaging
  • Merchandising

BUSINESS SUPPORT SERVICES Value added services for mobile and connected accessories retailers and partners

From customised logistics and distribution services to warehousing, packaging and delivery, our range of value added services far outreaches those of our competitors. With a global presence we offer services in all leading international powerhouse countries, supporting your success right across the world.

  • Centralised European warehouse
  • 4,500m² for warehousing and packaging
  • High availability
  • High delivery speed – capable of processing over 1,000 parcels a day
  • High service level – logistical procedures are certified according to ISO 9001
  • Customised for your own logistics and distribution services
  • Blister-packing production and packing lines can pack up to 20,000 accessories a day
  • End-user fulfilment solutions and efficient returns management