ABOUT

STRAX is a market-leading global company specializing in mobile accessories. STRAX has built a House of Brands to complement its value-added customer-specific solutions and services. STRAX House of Brands includes proprietary brands: XQISIT, Urbanista and THOR GLASS and licensed brands: adidas and bugatti. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has offices across 13 countries with its operation HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

KEY FACTS

Over 180 Over 180 EMPLOYEES
IN 13 COUNTRIES
ISO 9001 ISO 9001 CERTIFIED
GERMANY GERMANY OPERATIONAL HQ
& LOGISTICS CENTRE
100 MILLION 100 MILLION EURO IN REVENUE
IN 2017
PROPRIETARY<br>BRANDS PROPRIETARY
BRANDS
XQISIT, URBANISTA, THOR
OVER 30 MAJOR<br>SUPPLIERS OVER 30 MAJOR
SUPPLIERS
All major OEM and mobile
accessories brands
A channel reach A channel reach of MORE THAN
24,000 POS
20 million 20 million items sold in 2017
Strax evolution

Company
timeline

2018

Gear4

DIVESTED

2016

Flavr
Thor
Launched
Stockholm NASDAQ

STRAX LISTED

2015

Gear4
acquired
AVO

FOUNDED

2014

Urbanista

ACQUIRED

2011

Telecom lifestyle fashion b.v.

FOUNDED

2010

XQISIT

LAUNCHED

2005

"more..."
Group of companies

ACQUIRED

1999

STRAX Holdings STRAX UK

FOUNDED

1995

STRAX Miami
STRAX Hong Kong

FOUNDED

BOARD OF DIRECTORS

EXECUTIVE TEAM