KEY FACTS
Over 195 Over 195 EMPLOYEES
IN 12 COUNTRIES
ISO 9001 ISO 9001 CERTIFIED
GERMANY GERMANY OPERATIONAL HQ & LOGISTIC
CENTRE
92 MILLION 92 MILLION REVENUE EURO
IN 2016
PROPRIETARY BRANDS PROPRIETARY BRANDS XQISIT, URBANISTA, GEAR4
FLAVR, AVO, THOR
OVER 30 MAJOR SUPPLIERS OVER 30 MAJOR SUPPLIERS All major OEM and mobile accessories brands
A channel reach of A channel reach of MORE THAN
20,000 POS
17 million 17 million item sold in 2016
VALUES

Honesty

We embrace honest communication by sticking to the facts, fulfilling our promises and admitting our failures.

Respect

We always show the utmost respect for our colleagues, the company and our competitors.

Frugality

We use resources wisely. With effective planning, communication and optimized processes we strive to minimize costs across all areas of the business.

Teamwork

We realize and understand that as a team we‘re stronger than as individuals, so we work together to achieve our common goals.

We at STRAX believe that corporate social responsibility and economic success can go hand in hand. As such, we are committed to applying the principles of ethical sustainability in all of our daily activities.

In particular, we have committed ourselves to the following policies to satisfy these responsibilities:

  • Stringent adherence to all environmental directives at all times
  • The principles of reduction, reuse and recycling are given top priority throughout the process
  • Assurance that our suppliers comply with environmental directives
  • Continuous improvement on all environmental balance indicators at STRAX
  • Constant communication of environmental awareness to the whole STRAX staff
  • Clear communication of environmental principles and activities of STRAX to all stakeholders

The global economic, social and political backdrop is changing today with the emergence of the concept of sustainable development – “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.

Sustainable Supply Chain Management is the new process which brings together the principles of supply chain management and corporate social responsibility to make suppliers a sustainable source of value, anticipating environmental issues rather than reacting to them, and improving the labor standards throughout the supply chain.

BOARD OF
DIRECTORS
EXECUTIVE
TEAM
strax
group
  • europe
  • america
  • asia

Our offices in Miami and Hong Kong were established in 1995 and since then the company has grown significantly right across the globe. Find out where we are located and how to get in touch with us there.

DISCOVER OUR OFFICES
Strax evolution
Strax
evolution

STRAX today is the result of a merger between two well-established accessories companies. The merged entity later unified under the STRAX name and has since increased and strengthened its presence in mobile and connected accessories distribution and services in Europe. Find out more about our history from the timeline below.

1995

STRAX Miami
STRAX Hong Kong

FOUNDED

1999

STRAX Holdings STRAX UK

FOUNDED

2005

STRAX Germany Acquired more Group of Companies

ACQUIRED

2010

XQISIT

LAUNCHED

2011

Telecom Lifestyle Fashion B.V.

FOUNDED

2014

Urbanista

ACQUIRED

2015

GEAR4 Acquired
AVO Launched

ACQUIRED / LAUNCHED

2016

Flavr-Launched
Thor - Launched
Strax- Listed

Stockholm NASDAQ