ABOUT

STRAX is a global company specializing in mobile accessories. STRAX develops and grows brands through an omnichannel approach. STRAX operates two complimentary businesses – Own brands and Distribution (retail and online marketplaces) – where the lifestyle audio brand Urbanista is the flagship along with our licensed brands adidas. Through its retail distribution platform in Europe STRAX represents over 40 major mobile accessory brands, whilst Brandvault focuses on online marketplace distribution. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 200 employees in 12 countries with its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm Stock Exchange.

KEY FACTS

Over 180 Over 180 EMPLOYEES
IN 13 COUNTRIES
ISO 9001 ISO 9001 CERTIFIED
GERMANY GERMANY OPERATIONAL HQ
& LOGISTICS CENTRE
107 MILLION 107 MILLION EURO IN REVENUE
IN 2018
PROPRIETARY<br>BRANDS PROPRIETARY
BRANDS
XQISIT, URBANISTA, THOR
OVER 30 MAJOR<br>SUPPLIERS OVER 30 MAJOR
SUPPLIERS
All major OEM and mobile
accessories brands
A channel reach A channel reach of MORE THAN
30,000 POS
22 million 22 million items sold in 2018
Strax evolution

Company
timeline

2018

Gear4

DIVESTED

2016

Flavr
Thor
Launched
Stockholm NASDAQ

STRAX LISTED

2015

Gear4
acquired
AVO

FOUNDED

2014

Urbanista

ACQUIRED

2011

Telecom lifestyle fashion b.v.

FOUNDED

2010

XQISIT

LAUNCHED

2005

"more..."
Group of companies

ACQUIRED

1999

STRAX Holdings STRAX UK

FOUNDED

1995

STRAX Miami
STRAX Hong Kong

FOUNDED

BOARD OF DIRECTORS

EXECUTIVE TEAM