Innovate
For over 20 years we have been innovating to meet the demands of our channel and retail customers. Our unique mix of logistics, products, global reach and expertise means our innovations place you at the forefront of the industry. Our RangeLens trend analysis tool is a perfect example of just one of the innovative solutions on offer to support your business.
We innovate – for shared success.
create
We’re keen product designers and manufacturers ourselves and have seen unprecedented success with our own proprietary brands. Designed and produced for fast distribution across the globe, XQISIT, Gear4, FLAVR , THOR, Avo and Urbanista all offer high-quality and functional accessories for mobile devices at an attractive price. We inspire – with our own designs to drive your revenues.
inspire
Business opportunities arise frequently in the accessories market. Work with us for rapid design, development and distribution of license and partner products to take immediate advantage of any business chances you identify. We create – to put you at the front of the line when opportunities arise.
deliver
Our product and service mix is broad, unique and global. We offer our own proprietary brands, licensed brands and partner brands alongside a carefully developed range of logistics and marketing services, designed to increase efficiency and revenues for your business. STRAX delivers – your success is ours.
Proprietary Brands
Our offices in Miami and Hong Kong were established in 1995 and since then the company has grown significantly right across the globe. We now have over 175 employees in 12 countries. Our Operational HQ and logistics centre is based in Germany and we offer proprietary brands including XQISIT, FLAVR, Urbanista and GEAR4 as well as licensed products. We have a representation of over 30 suppliers, all are major OEM and mobile accessories brands.
Working with our partners to design and develop new innovations.
STRAX works with customers and partners to design, develop and manufacture products. Our team of product design specialists will work with you to understand the opportunity, and develop and deliver exactly the accessory that is needed on time; crucial in a rapidly evolving market.
Helping you to market products and drive revenues.
Our add-on marketing services support our partners and customers when promoting products in-store and through the channel. Our in-house team of marketing experts are adept in multiple marketing methodologies suited to the mobile and connected accessories marketplace and are able to support you with a range of materials: from print to digital to event and press.
Value added services for mobile and connected accessories retailers and partners
From customised logistics and distribution services to warehousing, packaging and delivery, our range of value added services far outreaches those of our competitors. With a global presence we offer services in all leading international powerhouse countries, supporting your success right across the world.
Find Urbanista in the audio entertainment hall 1.2 / booth 211
Make an appointment with Urbanista: Nadine@urbanista.com
Find GEAR4 in the iZONE hall 15.1 / booth160
Make an appointment with GEAR4: Nicola.Kellas@gear4.com
Find FLAVR in the iZONE hall 1.5 / booth 187
Make an appointment with FLAVR: Laura.Bichard@strax.com
Find adidas in the iZONE hall 1.5 / booth 188
Make an appointment with adidas: Jasper.Wentzel@tlfmobile.com