About STRAX >> History

Joint efforts

STRAX today is mainly the result of a merger between two established accessories companies: In 2006 US based STRAX acquired Germany based more... Mobilfunkzubehör. The merged entity later unified under the STRAX name and has ever since increased and strengthened its presence in mobile device accessories distribution and services in Europe.

Key milestones in the history of STRAX:

1994 more... Mobilfunkzubehör founded in Bonn, Germany

1996 STRAX founded in Miami, Florida, and Hong Kong

1999 STRAX UK founded

2000 more... International founded in UK, kicking-off international expansion of more...

2003 Foundation of more… Benelux und more… Polska

2003 more... expands to Benelux, Poland, and Scandinavia

2005 more... opens for business in Switzerland and Spain

2006 STRAX Holding (USA) acquires the more.... group of companies

2006 New logistics centre opens in Troisdorf

2007 The company operates under one name: STRAX

2007 STRAX expands to Denmark, Portugal and the Czech Republic

2008 STRAX acquires one of the Vivanco's business divisions in France

2008 STRAX launches the xqisit brand for mobile accessories

2009 STRAX exits Portugal and the Czech Republic

2010 STRAX moves its holding company from the US to Germany (Troisdorf)