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STRAX is the leading specialist for mobile device accessories in Europe in terms of product breadth, customer base and geographic coverage. Click on the following button to find out why STRAX is your best choice to boost your business:

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XQISIT adds dedicated iPhone 6 covers and cases to its accessories portfolio

The new iPhone has arrived – and with it an extensive portfolio of dedicated accessories from XQISIT. Right in time for the launch of the iPhone 6, the mobile device accessory brand XQISIT has unveiled its dedicated accessories for the latest incarnation of the iPhone. Whether it be flip covers, wallet cases or booklet cases, XQISIT has updated its most popular product line for the design and dimensions of the new iPhone 6. These accessories are available from XQISIT’s new online store at, and will soon be available from selected retailers.

The expansion of the XQISIT portfolio involves various hard cases, flip covers and wallet and booklet cases
Optimized usability and a striking Design: XQISIT launches its new online store

A new look and optimal user experience: the mobile device accessory brand XQISIT has just launched a new website. At, users can access a newly designed online store, where they can comfortably obtain information concerning XQISIT accessories for smartphones and tablets. Apart from the roll-out of a new corporate design, the salient feature of the portal is its optimized usability, as well as comfortable use of the online store via mobile devices.

XQISIT products are now available from a completely redesigned online store

“Our new shop embodies everything the brand XQISIT stands for. Streamlined, functional and above all, designed to make your life on-the-go an enjoyable experience,” says Head of XQISIT Timo Treudt. The revamped XQISIT online store offers optimized usability and enhanced brand recognition. The portal’s design takes its cue from the new corporate design, and thus also conveys the new look of the XQISIT product portfolio.

STRAX at this year's IFA

STRAX is getting ready for its fourth appearance at IFA, where this specialist in mobile device accessories will be showing new accessory models of established licensed brands from the STRAX portfolio such as Diesel and Coca-Cola. The company will also be unveiling new partner brands. The iPad accessories collection of STRAX’s own brand XQISIT will also be unveiled. STRAX will be located in hall 6.2, booth 116 at IFA 2014, which will be held from 5-10 September in Berlin, Germany.

STRAX set to showcase new smartphone and tablet accessories at this year’s IFA

"The IFA trade show is one of the high points of our year," says STRAX Managing Director Gudmundur Palmason. "At this, the most important consumer electronics trade show, we will once again be showcasing an attractive and up-to-date product and service portfolio for our customers and partners." The presentation at the STRAX booth will mainly center around new accessories for smartphones and tablets. The upcoming launch of the Apple iPhone 6 is also sure to be a main topic of conversation at the STRAX booth.

STRAX revamps its branding

STRAX GmbH, which specializes in accessories and services for mobile communication, has optimized its branding, primarily via a new corporate design, a new brand claim, and a new Web site, all of which underscore STRAX’s outstanding customer orientation, service orientation, and extensive service portfolio. The relaunch was carried out in partnership with the Hamburg-based advertising agencies hell yeah and Kveln.

The STRAX relaunch

“Today, STRAX stands for extensive product and service expertise in the field of mobile device accessories and services provided with passion,” says STRAX marketing director Martin Wagner. “Our brand essence as a value-added distributor will be even more robustly underscored by our new corporate design.” The STRAX relaunch, which was effected by the Hamburg-based ad agencies hell yeah and Kveln, comprises a new logo and the attendant color scheme, as well as a new brand claim.

XQISIT is ready for the smartphone spring

Troisdorf, 25 March 2014.Just in time for the coming of spring, a fresh wind is sweeping over the smartphone market, thanks to exciting new models from Samsung, Sony and HTC. And these devices of course also need accessories, and so just in time for the launch of the Samsung Galaxy S5 and Sony Xperia Z2, the smartphone accessory specialist XQISIT is offering accessory solutions that are specially designed for these devices. Moreover, the unveiling of the successor to the HTC One has been awaited with great anticipation, and XQISIT will also have new accessory solutions available for this device, right on time, in the guise of five different families of accessories that will be made available to retailers and end consumers.

An expanded product portfolio

“The simultaneous launch of a number of top-drawer smartphones within the space of only a few days is a tremendous opportunity for the trade. Demand for accessories that are a perfect fit with the Galaxy S5, Xperia Z2 and new HTC One 2014 is certain to be high, particularly right after these products are launched. And so we’re very pleased to be able to provide accessories that are specially designed for these products, right in time for their launch.”

says Head of XQISIT Timo Treudt

Retro style for smartphones:
STRAX announces its new Coca-Cola collection

Troisdorf, 25 March 2014 - STRAX, the mobile device accessories specialist, proudly presents exciting retro designs in a new accessory collection, in partnership with Coca-Cola. The collection features a large selection of hard covers, flipcases and booklet cases, which are now available in stores, for the latest smartphone models. The new accessories are notable for their classic retro charm and stylish revivals such as the smartphone cotton sock, which is available in various designs and universal sizes. The products retail for €6.95 to €19.95

Coca-Cola represents a lively, adventurous and authentic lifestyle

“We’re pleased to be building on our successful previous collection, with a broad range of new and exciting models”

says STRAX CEO Gudmundur Palmason. The new accessories convey the characteristic look of the Coca-Cola brand world, exhibit individual optical design possibilities, and at the same time protect users’ devices.


PARTNERS and BRANDS - adidas, belkin, BlackBerry, Coca-Cola, bugatti, DIESEL, DISPLEX, ds., ELEMENTCASE, GANT

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